Derek Sivers is a cool bloke. A questionable haircut but still : a great guy.

Graduated from Berklee school of music, likewise some obscure producers such as Quincy Jones or immense jazz guitarists (Pat Metheny, Bill Frisell and John Scofield), he does know a tad about music.

He set up CDBaby, online store selling albums by independent music artist, and now offers consulting services for wannabe musician artists. Incidentally he also happens to be a great blogger often referred to by some Heavy Mental heroes like 37Signals. Being at the exact intersection between music industry, lifehacking and attention economy it was just a matter of time before I start waxing lyrical about his work.

He offers on his web page a free book : How to call attention to your music : you just need to register (you’ll then get a nice personal e-mail from Derek himself).

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